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EP1: Building product virality; w/ Raphael Allstadt, Founder & CEO, tl;dv — Product Market Fit Podcast
Product Market Fit
AWS - What's Your Primary Cost for Free Users?
We've done a ton of work on this front given that we are a bottom up challenger brand and in a viral space. We see a huge opportunity that our product can do basically as I mentioned earlier it's our customer acquisition cost. With increased usage the CAC is even lowering more so that's quite promising kind of And then the plans right when you launched you had a few plans you had a free plan you had a couple of options and then you had enterprise now it looks like you just have free pro and enterprise what kind of experimentation did you do with that? "I think we opted really for simplicity in the first version and said okay look this is your value we can give you at
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