The Problem Helped the Listener Understand

The next part of the formula is the problem. What is that? So it's like, you know, it could be in your hook or it could be something separate. If you're in any business, what are the problems your clients face? How do you solve those problems? And then I tell them the problem they're facing and then give my solution. It doesn't necessarily have to be a separate step, but sometimes it can be.

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