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#234 Visual thinking with Eva-Lotta Lamm

UX Podcast

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The Three Layers of Clarity

For me there are kind of three layers of clarity that all need to come together for something to be robustly understandable. The first layer I call that formal clarity and this is basically just is this thing readable? When I make a rectangle do I see that it's a rectangle or did I rush it so much that it could also be a potato? This is more a question of visual perception you know. Then the last layer of clarity is what I call conceptual clarity. So are you actually talking about the right thing? Who's the audience you're talking to?

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