How Microsites Elevate Your ABM Approach, with Karthik Chandhramoulie
B2B Growth
00:00
How Does It Hit You Guys?
Dayn: Having a hypothesis on what you're trying to solved, from testing it andvalidating it to getting to a certain point where you can have a pretty solid confidence that it's worth actually pumping money into and scaling. "I've seen plenty of things hit my linked in or being launched on social," she says. 'It's almost like your including them on the journey anyway'
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Transcript
