How Does the Pay Rent Build Equity Model Compare to Building Equity at Roots?

Lauren Self is the founder of Roots Homes, a platform that helps put the dream of homeownership within reach by allowing prospective buyers to effectively pay rent while building equity in their home with fractional ownership. 

In this conversation, we discuss her founder journey and life experiences that motivate her to build in this space, why the dream of owning a home feels increasingly out of reach, why she believes her model is superior to perma-renting, and how the concept of fractional ownership can expand to use-cases beyond the real estate market. 

This episode is for anyone interested in how new business models can open up previously gated opportunities to new generations.

Learn more about Roots here: https://www.roots.homes/