What Should Your ROAS Target Be?
The Andrew Faris Podcast
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How to Aggressively Achieve Customer a Today
If you can have some quantity or quantity quantifying of those outcomes then you can begin to think about being more or less aggressive relative to that first purchase in your target setting. If a customer who buys today if they spend one dollar today they will on average spend another 80 cents over the course of the next year okay so they have an 80% increase in value over the course of a one year time period. Because that second purchase is so much more profitable and contribution margin in the first purchase they should probably be thinking about how much how aggressively can they acquire those customers especially if that client has goals of building a very big business now.
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