Exploring the significance of product hyping in tech startups and VC circles, including insights on generating hype for valuation. The chapter also touches on creating personalized 'hype guides' for startups and an ad for an ebook on human skills in an AI-driven world.
In world that has never been more susceptible to hype than it is today, Michael Schein teaches you how to create and leverage hype for your business, project or community. Uncover the strategies deployed by secret societies, propagandists, cult leaders and self-promoters and use them to your own advantage.
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