I try to think of what would be the next subproblem in all of this, because I know that you say that any big problem is made up of multiple subproblems. And it sounds like you want to make it seamless. You want to give people incentives to want to continue. And you want to increase exposure. So let's take up the first one: How do you make it seamless? Within industry, what's the best practice? Like, what's a really, really successful podcast that does what you want it to do in terms of getting people to sign?"