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How To Build 1000 Crore Brand? Shantanu Deshpande On Work Life Balance, Consumers & Branding | FO 62

Raj Shamani's Figuring Out

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The Coke Creation

I think one of the largest moat for coke is their recall value. I was reading about how Unilever introduced chai to India. People don't realize there's people think of actual as this. It is by far the most successful Unilever business globally. And within India, the most successful FMSU company. Yeah. The proof point is there. They're a brand for a bigger brand.

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