Is Unilever Doing Better?

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i'm hearing that in unilever and similar sized companies, the brands that we would think were more alined with our values are doing better. There're sub brands t that are basically furst wall, channelling really bad stuff out. How do we get round that? Is there any sign that they're ki about trangey that sort of thing? Yes, because a thing is we're talking about incremental change within a system which is exploitative. And so the question, i guess, is, how do you move? How do you move towards a future, or build a future, where you're not exploiting, but you are allowing people to compete?"

In a world where governments are failing on all levels, can regenerative business be the change we need to see in the world? Can the new wave of meaningful work create the sense of coherence and community and connectedness to the earth that we need to take us forward?

Nathalie Nahai is host of The Hive podcast, author of two books, international speaker and consultant with businesses big and small. Her clients have included Unilever, Google, Accenture and Harvard Business Review, among many others.

Her most recent book, 'Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience', opens up worlds of business where profit is not the only motive, where psychological safety, meaning and solidarity are core business values and businesses are learning to walk their talk. In a world where government is failing so completely to address the many crises of our time, we spent an hour discussing whether business can fill that gap, and if so, how? When it is such a huge part of our lives, when the entire neoliberal model seems to be predicated on a cycle of wage-slavery followed by meaningless consumption, can work bring us back to balance with ourselves, each other and the ecosystems of which we are an integral part?

Links:

Nathalie's website: https://www.nathalienahai.com/
Business Unusual: https://wordery.com/business-unusual-nathalie-nahai-9781398602212/
Values Map: https://thevaluesmap.com/
B Corps UK: https://bcorporation.uk/
B Corps EU: https://bcorporation.eu/
B Corps Global (US) : https://www.bcorporation.net/en-us