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Community is a massive lever. And that's what gave us another bump in august, right? And that's why we were able to scale up in august. So i think it really came down to the amount of creative mancreators. Currently i think it offer offer provides massive leverage if you can play around withthat. You can take a hit for a ticktok specific code,. A like tictok specific funnels have a good lift, but not necessarily a hundred % needed. We are definitely content and constent kind of structure's the biggest.