The Rise and Fall of Michael Jax

By the 90s, Michael was in a relatively quiet period in which he seemed to retreat from public life. The campaign began with Michael's appearance at Bill Clinton's inauguration gala. It continued with a commanding performance at the American Music Awards. But the coup de gras of Michael's big comeback came on January 31, Super Bowl Sunday. He teamed up with the NFL to put on a masterclass in the art of self-mythologizing.