How to use LinkedIn to drive revenue in 2024 (with Chris Walker)
95% Content
Crafting Content through Experience
This chapter explores the value of creating content grounded in firsthand experiences and proprietary data to uncover patterns in audience challenges. The speaker emphasizes the significance of maintaining a consistent narrative on platforms like LinkedIn while adapting to evolving trends such as the shift towards video content, which is vital for audience engagement and thought leadership. Additionally, it discusses the strategic balance between personal and company branding in enhancing content strategy and revenue generation.
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