
Licence to Deceive
The Reith Lectures
Rebuilding Trust in Media
This chapter explores the erosion of trust in media institutions and argues for a deeper approach to accountability that goes beyond mere regulation. It highlights the need for media literacy among the public, critiques current self-regulatory models, and emphasizes the importance of credible reporting, particularly in scientific communication. The discussion culminates in a call for journalism to prioritize democratic values and public good over profit-driven motives.
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