Coaching call: How can I create compelling messaging to sell my online course?
Imperfect Action
00:00
Is There a Fine Line Between a Sales Page and a Product Launch?
There is a fine line because we don't want to make the sales page so short that they don't have enough information to accurately make a decision, whether it's right for them or not. If somebody does need to know about what the different features and benefits are, which I think that definitely belongs on the sales page. The first launch is always hard to gauge what those questions will be until you are in that cut open period and you are getting those questions. We don't need to repeat the same thing over and over again. We don’t need to waffle on for the sake of it.
Transcript
Play full episode
