
Episode 219: Jackie "The Joke Man" Martling
World Record Podcast with Brendon Walsh
The Joke Man and Rick D's
The speaker talks about how they started a phone line with jokes to promote comedy shows, which eventually led to being named 'The Joke Man' by Rick D's. They discuss the experience of working for a dial-a-joke service and the trouble they got into for calling 976 numbers.
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Speaker 2
I'm going to call 516-922-WINE right now. Let's see. Let's see what joke we have lined up today. Can you hear that?
Speaker 1
I got a book for a job interview. The interview is what do you think is your biggest fault? The guy's just my biggest fault is my honesty. The interview is I don't think honesty is a fault. The guy said I'm going to fuck what you think. What's the difference between what do you want to do? I told you I'm going to pull a cart. What do you want to do? I was lifting a little boy walks in the room. I'm
Speaker 2
checking the
Speaker 1
joke bin. You know what? You use your finger and I'll 516-922-WINE. 7 p.m. this Saturday night, January 27th.
Speaker 2
This is going to come out after that. So you record these. You're still actively recording these. You're not just, uh, no, I
Speaker 1
do it once every week or once every month. You know, when I have a new gig coming up, I just put that. I just changed that when this, uh, this came about. Yeah. I don't know anything coming right up. I do something generic like cameo.com or something like that. Oh, yeah, you're on cameo. You know, when I first started that, me and Nancy, my future ex-wife, uh-huh, we, we changed it every day, seven days a week for the first, I think, six years. Oh my gosh. It was, we got up until we were getting 15 or 20,000 calls a day. The story of 921 is great. And you know, Rick D's now, you know who that is. Oh, yes. I grew up in
Speaker 2
a Rick D's in the weekly top four day. That was
Speaker 1
here. Yeah. Well, Rick D's morning, uh, morning radio in California got, got wind of my dialage. Oh, and it's a long story, but way back, like 1979 and I started the dialage. To promote the comedy shows we're doing here. There was no comedy on Long Island. We started the whole thing with some shows and some bar rooms and we had no money. So there's no way to promote it. I said, Hey, you know what I'll do? I'll get a phone line up with jokes on it and do the ads, you know, which is like television or radio, you know, a little content, a little bit of ads and it got busy right away. And within a couple of years, I was up to 10 lines that rolled over and it was such a story and it was pretty crazy. And Rick D's got wind of it. Now in 1979, there was a huge turnover in the country because all of a sudden there was cable TV. Yeah. So all of a sudden you could be sitting in the room watching television with your mother and also on an HBO and there's a, there's bare boobs on TV, which is like a whole different thing. Yeah. So the world got a little dirtier and a little dirtier and I started making dial jokes a little dirtier because at first they told me you can't be dirty. They called me up and they'd the phone company said, you got to cool it. But then I started with my coat further and further and more and got dirty and dirty. And Rick D's had heard about the phone line. So he started putting the jokes on his morning show, which I didn't know and put them on his weekly top 40, which I didn't know. And people are saying, Hey, I heard 9221 in, in Minnesota. I heard 9221 in New Jersey. I'm like, they told me the jokes. I'm like, those jokes were on weeks ago. How'd that happen? What happened was Rick D's had stored them up and put them on his weekly top 40. And at one point he called me up and he said, Jackie, I love your jokes and I've been using them. And I give you credit, which I don't know if he did. Yeah. But he said, but I can't use them anymore because there's nothing clean enough. Will you do some jokes for me? For my show. Nice. And sure. And he didn't pay me great, but he paid me. I'd be able to come to a hundred bucks a month or something. And so I did jokes for him. And he said, you know what? I'm going to tell everybody that you're a dentist from Encino and that you go in the closet and make these jokes. I said, that doesn't help me. Why? Because let me think about it. He called me back the next day. He says, how's this sound? These jokes are from Jackie, the joke man, Martin, the guy from New York that knows every joke in the world. I said, sold. So Rick D's is the guy who named me the joke man. Oh, oh, oh, oh. Which is fun. And he used to tell his audience that 516-922-9463 used to tell his audience that that was Tom Sellick's own phone number. Well, now people are stupid enough that they dialed it. You know,
Speaker 2
hello, Tom. Well, anybody can call it. And the best thing now is when I was a kid, you know, there was long distance charges and you would get in trouble. There was the 976 numbers. You remember those back then too?
Speaker 1
Yeah, well, yeah. I actually did that. There was a dialed joke. Yeah. On in New York telephone had dialed joke with many young men. And then I actually for a couple of years did dial a
Speaker 2
joke blue. Okay.
Speaker 1
For the same company. And that was at the 12 from 12 o'clock at night to like five and they weren't dirty. They were just a little bit, a little bit dirty. You know, you know, it's so funny. When I first did nine to do wine, I had little stickers and it said X rated dialed joke. Yeah. I swear to God, it's one of my prized possessions. I have a cease and desist letter from AT&T from mob bell monstrous AT&T sent a cease and desist to the sky with a phone answering machine in his mother's attic. Then you cannot use that as our patented slogan dialed joke. So I had to redo it and make it X rated joke line. I couldn't say dialed joke, which is it was so petty. I just I reveled in it. I was that's great. I'm I'm threatening AT&T. You don't get done getting better than that, man.
Speaker 2
We got I got I remember I got a lot of trouble. I was pretty young when the dialed joke was out and my brother and I were at our grandparents house and we called it. We probably called it like 20 times 50 times in a day and it cost like a dollar every time you did it. And when my grandparents got the bill, you know, they lost their shit, but I even remember back it was the same fucking joke though. That's like that's what I don't understand why we called it. We called it like 50 times and it was just some Phyllis Dillard. It was Phyllis Dillard doing some joke and we just listened to the same joke over and over. But the the you haven't
Speaker 1
fun, you know, you haven't fun. Who cares, right?
Speaker 2
Well, now now people can call 516-9221 and there's no long distance. It's totally free now with the cell
Speaker 1
phones. Right. People people say to me, Oh, why you must make so much money with that. That line has cost me for 45 years. It's cost me so much money, especially in the early days. I had 10 answering machines and five backup machines and all the tapes and all the heart ache and then I wound up with the computer to answer them. But it was it didn't know it didn't make me any money and it wasn't it wasn't a long deal. If you were calling from Long Island for the most part, it was never a long distance call. So you were basically calling my mother's house. People say, Oh, you made so much money. I never made a nickel. I made a nickel except it got it got me so much. So it's the stories are endless. No, Rick Rubin, the producer. The first time he sat down with the Stern show in like 1987 or something, he was Rick Rubin, but he wasn't Rick Rubin yet. And we're doing one of those circular things with the phone, you know, with all the radio stations at the Grammys or the Emmys or whatever it was. And we're all sitting around and he, you know, and the celebrities are going from table to table so they could be on in Detroit and Cleveland and my, you know, and Rick Rubin sat down across from being Howard and Robin. The first thing he said was Jackie, I grew up in Long Beach on Long Island and I called 922 wine every morning, which I, and I've never run into them again. So I can ask him to what did I make that up? But did you feel he's saying that, you know, which is fun, you know, like everything in my life. It doesn't make me a nickel, but it's a good story.
Speaker 2
Yeah.
Jackie "The Joke Man" Martling joins the WRP today! We talk about his time on the Howard Stern Show, his documentary, his life, and we tell some jokes! This is a gem in the crown of the WRP Empire.
Visit Jackie: https://www.jokeland.com
https://twitter.com/JackieMartling
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