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Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Marketing Against The Grain
The Importance of Rebranding
The Google alphabet is not even a rebrand, it's a holding company. If you are 10, 20, 30, 40, 50 years into a business and you're thinking about rebranding Holy cow. You don't have much to lose. The second reason you would rebrand in that case is if you can take a complex brand and make it a simple brand. Timeboard.com to Miro.com was a really good one because real time board when they were younger didn't speak to like the thing that Andre was trying to create.
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