433 Bullseye Marketing by Louis Gudema
The Marketing Book Podcast
The Myths of Branding
If you are to become a successful marketer, you can lean into the creativity and the aspects of brand building. I still think that for B2B, Crossing the Chasm is one of the best marketing books ever. You interviewed Andy Milgan on the myths of branding recently. A brand is what you do, not what you say.
Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema
About the Book:
Do you want to accelerate the growth of your B2B company?
In Bullseye Marketing, you’ll learn how to develop, launch, and scale a successful marketing program for your B2B company.
Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition.
The first edition was named One of the Best Marketing Books of All Time by Book Authority.
I have written a new foreword in which I say,
“Over the past decade-plus, for my Marketing Book Podcast I’ve read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema’s original Bullseye Marketing is one of my favorites. This new edition is even better.”
At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster.
Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.
While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company’s brand and its mental availability to optimize long-term business growth.
He also provides evidence of the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen by many companies.
The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies.
About the Author:
Louis Gudema helps B2B companies build their brands and generate leads as a fractional CMO and marketing strategist. He also mentors MIT startups as part of its Venture Mentoring Service, and since 2015 has led an annual marketing boot camp for the MIT startup community.
Louis previously founded a marketing agency serving enterprise companies such as IBM and the Boston Globe. He then pivoted it into a SaaS company and grew it into one of the top companies in its national market before a successful exit. He has acted as vice president of business development at two mid-sized marketing agencies.
For several years, Louis was the head of the executive committee for Boston’s Sales and Marketing Innovators professional association.
Louis speaks frequently on marketing and business at regional and national events and has written for leading business sites including The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartech, Venture Beat, The Content Marketing Institute, and Econsultancy.
And if that's not enough, he also ghostwrites and co-writes business and marketing books.
And, interesting fact - he grew up on a farm in Illinois, and he has won poker tournaments - at casinos!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-2-louis-gudema
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