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Porsche (with Doug DeMuro)
Acquired
The Evolution of the Porsche 911
The engine component and all that other stuff, Boxster. It doesn't matter. There's no engine anymore. The oil crisis happens in the 70s and sports cars become less of a thing. This is like a challenge to Porsche. Interestingly, 911 sales stay relatively robust throughout the 70s because it's a luxury good. Like just like in any recession and even like sector targeted ones like the oil crisis and the auto industry for true luxury goods are very resilient.
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