Dynamic Pricing: Evolution and Implications

This chapter delves into the evolution of dynamic pricing, examining its historical context and modern applications in various sectors, particularly grocery and transportation. It highlights strategies employed by companies like Rema 1000 and contrasts them with surge pricing models used by rideshare services, discussing the implications for consumers and workers. Additionally, it addresses the delicate balance between technological advancements and the protection of consumer rights amid market fluctuations and economic conditions.