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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja

The Marchitect

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The Difference Between Positioning, Messaging, Branding, Strategic Narrative, Storytelling

Some people confuse positioning, messaging with branding, strategic narrative, storytelling. PAP: I actually put narrative in very closely with positioning and messaging. April: It's hard for people to read a messaging framework and really get what this company's positioning and story is all about.

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