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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
The Marchitect
The Difference Between Positioning, Messaging, Branding, Strategic Narrative, Storytelling
Some people confuse positioning, messaging with branding, strategic narrative, storytelling. PAP: I actually put narrative in very closely with positioning and messaging. April: It's hard for people to read a messaging framework and really get what this company's positioning and story is all about.
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