Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China
The Negotiation
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How to Manipulate Trends
Is it possible, let's say for a brand or for Mattel to partner with say a platform like Sha Hong Shue and agree to initiate some favorable algos that help push some trending hashtags out there without them being pulled by the market itself? That's a really good question. And remember back in the day, like let's take music for example, Outcast had that super famous song called Hey Yeah, okay, it was their first big hit. But the underlying story is quite fantastic how they almost forced the public to like that song because it did not score well.
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