The Rise of Deinfluencing and Consumer Awareness

No longer is it enough for people on the internet to tell us what to buy, they've decided they have to tell us what not to buy, too. Like a consumerist superhero; influencers are trending for telling us the dyson air wrap is a waste of money, or that viral skirt you really want is actually uncomfortable. But are these internet personalities doing important work in turning us off these products, or are they just wise to the fact over-consumption is no longer trendy?

This week Eden and Ione are discussing how we got to this moment, as well as examining the recent history of how our spending habits have been changed and influenced by those around us.

Order Ione's book, Poor Little Sick Girls, here!

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