Getting Validation Before You Start Native

I always advise brands to do some kind of product market testing, whether that's running ads to a pseudo brand or a pseudo store online. But essentially getting validation before jumping in is super critical. I think if you actually launch a real brand and run media for something that doesn't exist, you just give a terrible customer experience which trumps everything else. And so that's how we did it. Like on day one, we were on product hunt. We sold one stick of deodorant and I was like, okay, I'm just going to turn this website off.Q. One notable part of your journey is that you raised very little money along the way over the last five years