Optimize Your Tests, Right?

optimise a has made, it has democratised testing, ok? Which i love. The problem is, any time you democratize something like this and you make it easy, you give people a longer rope hang themselves with. People are just testing willy nilly. They're just out there without really having a hypothesis for why they're running this test. Don't just run a test because you want to generate more revenue or increase your conversions. No, you need to get very granular. I am changing my navigation because i want people to go to the product category page more often. And then, you know, optimise makes it easy to start tracking these things so but you