#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects.

This recording is from a discussion Dave and Holly did with the AI Marketing Alliance --> https://www.aimarketingalliance.com/

Dave and Holly cover:

Why video hits differently in B2B and how to make yours stand out without blowing your budget
How AI is reshaping the content production cycle and freeing up marketers to focus on storytelling
Why early adoption matters, and how small teams can use AI to punch above their weight

You can expect a candid, practical conversation about how to scale content, stay relevant, and make the most of AI.

Timestamps

(00:00) - – Intro
(02:02) - – Why this conversation matters
(03:19) - – AI is making marketing exciting again
(04:28) - – Dave’s early bet on video
(06:28) - – How LinkedIn video exploded
(07:45) - – ROI vs. brand building
(09:00) - – From connection to conversion
(10:45) - – Why video feels more human
(12:51) - – “Maybe your videos suck”
(14:57) - – The problem with corporate videos
(16:45) - – The value of repetition and reps
(19:09) - – How AI speeds up content cycles
(21:26) - – Real AI tools Dave is using
(23:03) - – Decks, data, and automation
(25:28) - – Why creativity still wins
(27:50) - – The return of the creative CMO
(31:28) - – Personalized content at scale
(33:27) - – AI vs. in-person experiences
(36:09) - – Do audiences care if it’s AI?
(38:55) - – What makes an AI video work
(41:32) - – Using AI to test and scale video
(44:13) - – What small teams should do first
(47:51) - – Final advice: be an early adopter

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive.

AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

Visit exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Shay & Daniel Have A Special Announcement | Futurum Equities Ep. 28

Futurum Equities Podcast

Market Strategy: Buy-the-Dip and Long AI Cycle

The AI-powered Podcast Player