S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder
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The Wall Street Journal's Article on Return Rates in E-Commerce
HBO is going to cut out the name of HBO. The same lady at Bud Light who made that marketing decision is probably the one that decided we're cutting HBO. We're just going with Max. I thought that was crazy, especially it made me think back to when we were talking about the brands like Juicy Couture and Coach and Kate Spade. It seems like the craziest thing in the world to do.
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