4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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Search Engine Optimization (SEO)
The new search feature was a mix of product results and help pages. The test performed miserably like really bad, but when we delve into data, we realized that the culprit was search. Users that actually use search were converting substantially less than the original. And so when we remove that and we just kept the kind of the search UI, the, the test had a positive impact on the conversion rate.
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