Cathryn Lavery is the founder and CEO of BestSelf Co., a company that has generated over $50 million in bootstrapped direct-to-consumer sales of productivity and self-improvement products designed to help people become their best selves. Her entrepreneurial journey began with a Kickstarter campaign that raised over $322,000 in 34 days, launching what would become an Inc. 500 company endorsed by Daymond John and mentored by Tony Robbins and Tim Ferriss.

A former architect turned entrepreneur, Cathryn has a unique talent for transforming personal challenges into solutions that resonate with thousands. She shares the unvarnished truth about entrepreneurship—from embezzlement to partnership issues—through her LittleMight newsletter, providing rare behind-the-scenes insights into building and selling a business.

After selling her company in 2022, she made the remarkable decision to repurchase it just 14 months later, recommitting to her mission of helping people design lives they don't need to escape from.

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