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90- WeWork - Business Design Teardown
d.MBA
The Rise and Fall of the Co-Working Economy
WeWork was founded in 2009 and is now one of the biggest office rental companies. The company has been around for a few years, but it made its name by capitalizing on an economic crisis that saw many people lose their jobs. Tom Zoellner: WeWork's value proposition was framed around this new wave of how people work after this crisis. He says they used data analysis to create optimal workspaces as well as great branding towards investors.
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