There are two types of prot and i'll explain what i mean. Bu tosrs a product that everybody says will never work. Even if it does, it's just going to be a toy. So you need to set up the luke shots. Youed to have in a business sense, youre soldiers r are actually delivering the profits from franchises that you've already established. D you got to make sure that there is t they're separated, but there's a channel of communication between them. Now, you also write about different types of loon shots. Some of em are more about strategy. Some of them are more about products. Tell us about that and why it matters