4min chapter

The Next Big Idea cover image

LOONSHOTS: The Science of Generating Crazy Ideas (Safi Bahcall & Daniel Pink)

The Next Big Idea

CHAPTER

How to Set Up a Luke Shot Franchise

There are two types of prot and i'll explain what i mean. Bu tosrs a product that everybody says will never work. Even if it does, it's just going to be a toy. So you need to set up the luke shots. Youed to have in a business sense, youre soldiers r are actually delivering the profits from franchises that you've already established. D you got to make sure that there is t they're separated, but there's a channel of communication between them. Now, you also write about different types of loon shots. Some of em are more about strategy. Some of them are more about products. Tell us about that and why it matters

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