I think it's healthy having people approach some of these things with some skepticism and making sure it doesn't get out of hand. I like that from a business model perspective and I like it from a societal perspective because I do think that technology is changing the world. And so from a systematic reason we need to embrace the scrutiny as painful as it might be when it's applied to you. Mm hmm. Yeah, no, exactly. The role of the press has been to keep, keep governments honest. But as these companies, as these companies increasingly take on the amount of power that that has previously been reserved for governments, I agree. It's not just about Google or Amazon but