Story Telling in Business - Part Two

We've been taught that story telling is a work game, and until you have word, you don't have a story. Most stories actually begin with a kind of a vision, an idea of images and events and characters that spin out over time. For example, what would happen if the characters were you and your customers? And maybe it's not a forest so much, but maybe the landscape in which you and your clients are located. We know that for emotional and even neuro chemical reasons, nerobiological reasons, storytelling is the most positive way to share information someone has ever had.