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How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)
The Growth Hub Podcast
How to Overcome Misalignment as a CEO
CEOs should be careful for subtle misalignment, particularly because the sales people won't disagree. It's not a CEO's fault where marketing just wants to do cool marketing or worse yet ABM. And this is why it's so important as a marketer to be broad. The more you're only comfortable with three of the 10 tools, the more those are the tools you're going to be direct to bed.
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