How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)
The Growth Hub Podcast
00:00
How to Overcome Misalignment as a CEO
CEOs should be careful for subtle misalignment, particularly because the sales people won't disagree. It's not a CEO's fault where marketing just wants to do cool marketing or worse yet ABM. And this is why it's so important as a marketer to be broad. The more you're only comfortable with three of the 10 tools, the more those are the tools you're going to be direct to bed.
Transcript
Play full episode
