How to Get People to Take Action and Keep Them Engaged

Liz Willcox: I know with memberships, retention is usually one of the most challenging things. Activation, getting somebody to take action when they sign up; you don't have as much skin in the game as if you've just bought a $2,000 course. She says her churn was almost nothing and she only had one onboarding sequence. But now she's emailing every single Monday with the template for new content that will keep them engaged.

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