
79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
GTM Live
00:00
Is There a Need for Channel Attribution?
One of the things that i struggle with is lack of channel attribution for a lot of the right ways to do marketing, specifically in social channels. It's like consumer marketing understands all this, and we need to be better at it as b to be. If you're not nha, come get a demo. Ain't no facebook ad, which doesn't work, by the way. Yel, a, then you you lose attribution. What's going to happen? Isf people aregoing to see the ad, and then at some point they're ging to pass back through google up with no, you know, ss l, walk, no key words, straight to a demo and
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