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The No-Debt Playbook Behind Flux Footwear’s Growth

The Andrew Faris Podcast

CHAPTER

Balancing Customer Dynamics in Footwear

This chapter explores the interplay between new and returning customer revenue for a footwear brand, detailing the shift from reliance on new customers to enhancing loyalty among existing ones. It also discusses the strategic approach to inventory financing and negotiations with manufacturers that contributed to the brand's profitable growth.

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