Epic Games paid $320 million to over 25,000 creators in the last 12 months and during that time saw UGC content capture a whopping 35% of total Fortnite engagement. That means there are over 1 million players engaging in UGC content on Fortnite during peak hours. With other top franchises like GTA and The Sims currently working to build out their own UGC platforms in time for planned launches in the next couple years, it’s the perfect time to look back at how and why the biggest video game franchise of our time decided to go all in on UGC.
Our host, David Taylor, sat down with Zak Phelps, the former Senior Director of Product Design on Fortnite Creative, along with Michael Ha (AKA Birdo), the creator of Minigame Box PVP, a top 10 Fortnite Creative experience. The crew covers the origin story of Fortnite Creative, the early days of building a leading UGC platform, and what it’s like building on Fortnite Creative five-years into its existence. Special thanks to Creators Corp for suggesting Naavik connect with these two great Fortnite minds.
This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details.
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Sound design by Gavin Mc Cabe.
