AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
ROAS Is a Trap: How Smart Marketers Really Drive Growth
Marketing Against The Grain
Avoiding the Pitfalls of Over-Reliance on Direct Marketing Metrics
This chapter explores the dangers of an overreliance on direct metrics in marketing, urging businesses to recognize the broader context of their growth strategies. It underscores the need for proactive brand cultivation beyond just quantifiable advertising efforts to achieve sustainable audience expansion.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode