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3min chapter
Anti-interoperability, vendor lock-in, and high switching costs (with Cory Doctorow)
Clearer Thinking with Spencer Greenberg
The Importance of Principle in Interop
Google has had like hundreds of projects. Almost all of them are purchased. By definition, every monopolist is good at scaling up. That's what makes them monopolist. The thing that keeps Facebook big is the high switching costs. Apple exists because they were nearly driven to extinction because there weren't compatible versions of Office.
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