Xiaomi has around 40% market share in the sub 10,000 rupee category. It still has a brand name built over a decade, even if it's Chinese. But with increasing competition, it certainly looks to be an uphill battle.
“Xiaomi to slash smartphone line after conceding India missteps.”
Bloomberg carried this headline a couple of days ago.
Once the #1 smartphone maker in India, Xiaomi has lost its crown and slipped to #4 on the charts. So in today’s Finshots, we dive into the Xiaomi story.
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