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117: Productivity Gift Guide

Time and Attention

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Gift Buying and Consumer Psychology

This chapter explores the common mistakes people make when buying gifts, emphasizing the importance of meaningful moments and the true purpose of giving gifts. The speakers discuss research in consumer psychology and the difference between what the buyer is thinking and how the receiver interprets the gift. They provide strategies for becoming a better gift buyer, including noticing things all year long and buying gifts that are suited to the person's needs or wants.

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