10min chapter

The Joe Polish Show cover image

The One Thing That Sets You Apart and Why It Matters with Joe Polish and Dean Jackson

The Joe Polish Show

CHAPTER

Defining Signature Results

This chapter explores the importance of defining a 'signature result' to clarify the unique outcomes clients can expect. It introduces a structured approach to improve client acquisition and relationships through proprietary metrics and systematic measurement, including concepts like 'return on relationship' and the 'prospect vending machine.'

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