Influencers promote products. What happens when they do the opposite?
Daybreak
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The Problem With De-Influencers
The issue that is of concern with de-influencers however is that they are just filling that gap. Those who are promising to debunk misinformation for you are actually presenting you with a fresh layer of misinformation. Bonvita has mostly been ignoring these videos or straightforward denying and threatening legal action. But at the same time we cannot deny that they are using the points that are being used by these de-Influencers to update their own brand stories or their narratives.
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