#4: Be Helpful - The B2B Playbook, Summary of Stage 2
The B2B Playbook
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How Powerful Content Is
George: I think another really good illustration of just how powerful content is is Neil Patel. He puts out heaps of very specific pieces of content about specific elements in digital marketing, which is too technical for most but it makes him known as an expert in that field. And because he's always talking to his dream 100 and making that helpful content for his dream 100, he owns an agency. So he's actually building content for people who would I am and who I as agencies, generally marketing managers. Totally agree with George. Yeah, I'd be very surprised if Neil is creating all that content himself. It's absurd how much gets out there. But the objective is clear. He wants
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