What's the Point of Pre Bundling?

In the western intelligence services would have kept their reports on russia's military move secret. But this time that changed way back in november, the white house publicly warned european allies about a possible invasion of ukraine. In january, tish intelligence agencies went on record to suggest an invasion was likely. After several years of being outflanked by russia's misinformation machine, it seemed like the us were final fighting an information war on their own terms.