4min chapter

Marketing Against The Grain cover image

How The Best Companies Pivot During A Bad Recession

Marketing Against The Grain

CHAPTER

The Negative Effects of Recessions on Startups

Celan: The amount of layoffs in tech has just been unbelievable. But have you been the invisible? People go start companies, right? Celan: It's why they say recessions are a great time to build businesses. If I fail, I'm just going to be lumped in with all these other people who failed. And so what I should actually do is take way more risk.

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