Bob Was a Smart Guy

Bob Woodruff flunked out of high school once, barely graduated from military school. He worked his way up from being a simple laborer to a machinist apprentice and vice president at Coca-Cola. In World War II, he made an audacious promise: Soldiers on the front lines would get his fizzy drink for only 5 cents. Bob's company was already deeply in debt but it paid off when General Eisenhower asked him to build more plants.