Lego: Jørgen Vig Knudstorp
Wisdom From The Top with Guy Raz
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Is Lego the Biggest Toy in Denmark?
Lego is something that people identify with very strongly. I think this notion of playing well and developing through play is at the core of the danish philosophy to racing children. People say, oh, i never knew it was the danish company. Interestingly, i've found many americans who thank legois, you know, the quincential American brand.
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