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248 - Feature Flags & A/B Testing: A Deep Dive with Ishan Khanna
Fragmented - Android Developer Podcast
How to Set Percentages for a Feature Flagging Framework
Most techs have their own A.B. testing frameworks built in because the data that the companies collect and that they want to test on live somewhere else. It's not always easy to share that or even presented in such a format that syncs with the third party tools. One tool that is really good that I know, which is a third party tool, is called Launch Darkly. They can get a little expensive at scale, which is partly why a lot of companies also decide to just build this themselves.
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